Amazon PPC Executive
Location
Siliguri, West Bengal
About Ergode
Ergode is a global eCommerce company managing a diverse portfolio of brands across leading marketplaces such as Amazon, Walmart, eBay, and other international platforms. We leverage technology, data, and marketplace expertise to drive growth and deliver exceptional customer experiences worldwide.
About the Role
We are looking for a data-driven Amazon PPC Executive to manage and optimize advertising campaigns across Amazon and Walmart marketplaces. The ideal candidate will have hands-on experience in marketplace advertising, campaign optimization, and performance analysis to drive profitable growth across international markets.
Key Responsibilities
- Plan, launch, manage, and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Walmart Connect campaigns.
- Manage advertising campaigns across international marketplaces including the US, Canada, UK, and Mexico.
- Conduct keyword research and competitor analysis to improve campaign performance and organic rankings.
- Monitor and optimize key performance metrics such as ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and Ad Sales.
- Optimize bids, budgets, placements, and targeting strategies to maximize advertising ROI.
- Analyze search term reports and customer behavior to identify growth opportunities and reduce wasted ad spend.
- Collaborate with Catalog, Content, and Marketplace teams to improve listing quality, SEO, and conversion rates.
- Track marketplace trends, competitor activities, and emerging advertising opportunities.
- Prepare and present periodic performance reports with actionable insights and recommendations.
Mandatory Skills
- Hands-on experience with Amazon Ads Console and Amazon Seller Central.
- Strong understanding of Amazon PPC campaign management and optimization.
- Knowledge of Walmart Connect advertising platform.
- Expertise in keyword research, bid management, and budget optimization.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Excel and Google Sheets.
- Understanding of Amazon SEO and listing optimization.
- Excellent communication and problem-solving skills.
Preferred Tools
- Amazon Ads Console
- Amazon Seller Central
- Amazon Brand Analytics
- Walmart Connect
- Helium 10
- Jungle Scout
- Keyword Tool Dominator
Qualification & Experience
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- 2–4 years of experience in Amazon PPC, Marketplace Advertising, or E-commerce Performance Marketing.
- Experience managing campaigns for international marketplaces will be an added advantage.
