Create and execute comprehensive advertising strategies aligned with the brand's e-commerce objectives.
Utilize various advertising platforms (e.g., Marketplace Ads- Amazon, Walmart & Target+ Ads, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads) to maximize reach and impact.
Content Creation and Campaign Management:
Develop engaging and impactful ad content to drive brand visibility and customer engagement.
Manage and optimize day-to-day advertising activities including ad creation, budget allocation, and scheduling.
Performance Analysis and Optimization:
Analyze advertising performance metrics and KPIs to track effectiveness, optimize campaigns, and report on ROI.
Use insights to make data-driven decisions for continuous improvement of advertising efforts.
Collaboration and Coordination:
Work closely with marketing, content creation, and brand management teams to align advertising strategies with overall business goals and brand initiatives.
Ensure consistency in brand messaging, visual identity, and adherence to legal and regulatory guidelines across all advertising channels.
Partnership and Outreach:
Identify and forge partnerships with influencers, content creators, and strategic partners to amplify brand reach and foster brand advocacy.
Stay abreast of industry trends, advertising best practices, and emerging platforms to innovate and maintain a competitive edge in the e-commerce market.
Qualifications:
Educational Background:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
Experience:
Proven experience in advertising management within the e-commerce or brand aggregation industry.
Strong understanding of digital marketing strategies and e-commerce platforms.
Skills:
Exceptional communication skills with the ability to craft compelling narratives and engage diverse audiences.
Analytical mindset with proficiency in advertising analytics tools to derive insights and drive data-driven decisions.
Technical Proficiency:
Familiarity with advertising platforms and tools such as Amazon Ads -Campaign Manager, Walmart Ads, Google Ads, Facebook Ads Manager, and other relevant software.
